privacy policy
effective date: may 21, 2026
1. introduction
This Privacy Policy describes how Deep 3 Media LLC, doing business as Performance Matters ("Performance Matters," "we," "us," or "our"), collects, uses, discloses, and protects information when you visit performancematters.io, contact us, or engage our pay-per-call and lead generation services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
2. information we collect
We may collect information you provide directly to us, information collected automatically through your use of the website, and information received in connection with campaigns or service delivery.
- Contact information, such as name, business name, email address, phone number, and mailing address
- Business information, such as industry, campaign requirements, buyer criteria, call-handling capacity, and billing details
- Lead and call information, such as phone numbers, call recordings, call duration, call disposition, lead attributes, source information, and related campaign data
- Technical information, such as IP address, browser type, device information, referring pages, pages viewed, and general usage data
- Communications, such as emails, form submissions, support requests, and other messages you send to us
3. how we use information
We use collected information to operate our website, provide services, manage client relationships, run campaigns, measure performance, process payments, and maintain compliance with applicable laws and contractual obligations.
- To respond to inquiries and provide requested information
- To set up, manage, optimize, and report on lead generation and pay-per-call campaigns
- To route calls, validate leads, attribute traffic sources, and prevent fraud or invalid activity
- To invoice clients, process payments, and manage account records
- To improve our website, services, systems, and business operations
- To comply with legal, regulatory, contractual, security, and dispute-resolution obligations
4. cookies and tracking technologies
We may use cookies, pixels, tags, analytics tools, call-tracking technologies, and similar technologies to understand website usage, attribute traffic, measure campaign performance, detect invalid activity, and improve our services.
You can usually adjust your browser settings to refuse or remove cookies. Some website features or tracking functionality may not work properly if cookies are disabled.
5. call recordings and campaign data
As part of our services, calls may be tracked, monitored, recorded, transcribed, analyzed, or scored for quality assurance, attribution, compliance, dispute resolution, and campaign optimization. Clients and partners are responsible for obtaining any legally required consent from callers where applicable.
Campaign data may be used to verify billable events, improve traffic quality, detect fraud, and ensure that leads or calls meet agreed-upon criteria.
6. how we share information
We may share information with service providers, vendors, platforms, clients, buyers, advertising partners, analytics providers, payment processors, legal advisors, and other parties as needed to operate our business and provide services.
- With clients or buyers to route, validate, confirm, and report on leads or calls
- With vendors and service providers that support hosting, analytics, call tracking, CRM, payments, communications, fraud prevention, and business operations
- With advertising platforms and traffic partners for attribution, optimization, measurement, and compliance
- When required by law, subpoena, court order, legal process, government request, or to protect rights, safety, and property
- In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
We do not sell client proprietary campaign data to competing buyers unless authorized under a separate agreement.
7. data retention
We retain information for as long as reasonably necessary to provide services, manage our business, maintain records, resolve disputes, enforce agreements, prevent fraud, and comply with legal or regulatory obligations. Retention periods may vary depending on the type of information and the purpose for which it is used.
8. data security
We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. your choices
You may contact us to request access to, correction of, or deletion of personal information that we maintain about you, subject to legal, contractual, operational, and verification requirements. You may also opt out of non-transactional marketing emails by following the unsubscribe instructions in those emails or contacting us directly.
10. state privacy rights
Depending on where you live, you may have additional privacy rights under applicable state privacy laws, including rights to access, correct, delete, or receive a copy of certain personal information, and rights to opt out of certain uses or disclosures. To exercise available rights, contact us using the information below.
We will verify and respond to requests as required by applicable law. We will not discriminate against you for exercising privacy rights provided by law.
11. do not track
Some browsers offer a "Do Not Track" signal. Because there is no uniform industry standard for responding to these signals, we do not currently respond to them. You may still control cookies and similar technologies through your browser settings and other available tools.
12. children's privacy
Our website and services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take reasonable steps to delete it.
13. third-party websites
Our website or communications may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party sites. Review their privacy policies before providing information to them.
14. changes to this policy
We may update this Privacy Policy from time to time. Changes will be effective when posted with an updated effective date. Your continued use of the website or services after changes are posted means you acknowledge the updated policy.